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Sony Europe Redesign Sony Connect Sony Streamman Project	back to portfolio overview

Sony's international advertising agency came up with a new catchphrase for their 2002 campaign: You make it a Sony. With this catchphrase came various organically morphing shapes, like the ones seen in the lower right corner of the design to the left. Our goal at Sony was to come up with the redesign for Sony Europe, based on these shapes and the idea of individualization, or customization of the user experience. Secondary objectives were to incorporate a worldwide single-signon concept with My Sony, creating a customized experience for Sony's international customer base.

There are several versions of the redesign, however, the first version as shown to the left was chosen for the site design.

This concept design makes use of the 'You make it a Sony' shapes as both navigational elements and content holders. The top navigation focuses on Electronics, categorizing the other aspects of the Sony world separately in related websites. Both tabs respond to user interaction (rollover) to expose further content categorization.The primary content window focuses one single product's detail, while the secondary content window highlights other products. At this stage in Sony's development, the 'My Sony' concept was new, and one objective of this redesign was to incorporate the signin on all pages, creating a customized experience for the user once signed in.